Understanding Internet Banner Advertising
Advertising
Banner advertising is an effective way of getting your
advertising message seen on the Internet. Banner ads should not
be your only online form of advertising, but they are an
essential part of your online advertising mix.
This article assumes that the reader knows what a banner ad
looks like, but do you know how they work, and how you can
derive benefit from them? Let’s define a few terms before
answering these questions.
1. “Page views” or “page impressions.” These terms are
intercha...
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July 3rd, 2009



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